Name: Sen Sen Sushi by Don Don Donki Jurong Point
Address: 1 Jurong West Central 2, #B1-09 Jurong Point, Singapore, 648886, SG
Telephone: +6562586311
Price range: $$

Question 1

What is Sen Sen Sushi?

Accepted Answer

Sen Sen Sushi (鮮選寿司, meaning 'freshly selected sushi') is Don Don Donki's first-ever sushi restaurant brand. It launched in Singapore in July 2023 at JEM and represents the Japanese discount supermarket chain's expansion into sit-down dining. The JEM outlet is Singapore's first high-speed Shinkansen-style conveyor belt sushi restaurant — orders arrive at your seat on miniature bullet trains. The concept combines Don Don Donki's sourcing expertise (Japan-direct ingredients) with a premium sushi dining experience at accessible prices.

Question 2

How many Sen Sen Sushi outlets are in Jurong?

Accepted Answer

There are 2 Sen Sen Sushi outlets in Jurong: JEM #03-27/29 (134 seats, high-speed Shinkansen conveyor belt, opened July 2023, next to the JEM Don Don Donki store) and Jurong Point #B1-09 (a made-to-order sushi concept without conveyor belt). Both are open daily 11am–10pm (last order 9:30pm at JEM).

Question 3

Is Sen Sen Sushi halal?

Accepted Answer

No. Sen Sen Sushi is NOT halal-certified. The menu includes raw fish (sashimi, sushi) and non-halal ingredients. For halal Japanese food in Jurong, try Sukiya or Pepper Lunch (MUIS certified at JEM and Jurong Point).

Question 4

How much does Sen Sen Sushi cost?

Accepted Answer

Sen Sen Sushi is affordable for the quality: individual nigiri from S$2.50, Seared Salmon with Mentaiko S$3.50, Oshi Sushi set S$6.80, Salmon Sushi Assortment (6 pcs) S$10.80, Toyosu Premium Set S$18.80, Hokkaido Premium Scallop (3 pcs) S$6.80. Sides: Clam Miso Soup S$2.80, Steamed Egg S$2.80. Baked Sweet Potato with Ice Cream S$5.80. Most diners spend S$15–25 per person.

Question 5

What is special about Sen Sen Sushi's ingredients?

Accepted Answer

Three sourcing strengths from Don Don Donki's supply chain: (1) Niigata Koshiibuki rice — imported from Japan's premier rice-growing prefecture, milled in-store for freshness. Made into shari using a proprietary blend of junmai daiginjo vinegar, two types of red vinegar, and kelp soup stock. (2) Never-frozen Norwegian Salmon — cut same-day and served fresh, not from frozen stock. (3) Air-flown Japanese sea urchin — raw uni shipped by air from Japan with quality control by Japanese staff stationed in Singapore.

Question 6

What is the Shinkansen conveyor belt?

Accepted Answer

The JEM outlet uses a high-speed conveyor belt system where your ordered sushi arrives at your seat on miniature Shinkansen (bullet train) carriers — similar to Genki Sushi's express train but reportedly faster and smoother. You order via QR code scanning at your table and items arrive within minutes. There are no sushi plates circulating on the belt — everything is made to order. This keeps the sushi fresh (no sitting-around plates) and adds a fun visual element, especially for children.

Question 7

Is there a time limit at Sen Sen Sushi?

Accepted Answer

Yes. The JEM outlet has a 60-minute dining time limit, which is enforced — staff will come by to remind you. This is typical for conveyor belt sushi restaurants in Singapore during peak hours. It keeps the queue moving but can feel rushed if you are dining leisurely.

Question 8

What should I order at Sen Sen Sushi?

Accepted Answer

Must-try: (1) Recommended Oshi Sushi set (S$6.80) — Osaka-style pressed sushi with salmon, shrimp, conger eel, mackerel. (2) Toyosu Premium Set (S$18.80) — their most premium selection with raw fish sushi, accompanied by clam miso soup and steamed egg. (3) Seared Salmon with Mentaiko Mayo (S$3.50) — the Don Don Donki crowd favourite. (4) Hokkaido Premium Scallop 3pcs (S$6.80) — seasonal, incredibly plump and sweet. (5) Baked Sweet Potato with Vanilla Ice Cream (S$5.80) — Don Don Donki's famous sweet potato in dessert form.

Question 9

How does Sen Sen Sushi compare to Sushiro and Genki Sushi?

Accepted Answer

Sen Sen Sushi sits between Sushiro/Genki and higher-end sushi: better ingredient sourcing (Japan-direct rice, never-frozen salmon, air-flown uni) but similar conveyor belt format and comparable prices (S$15–25 per person). The Shinkansen delivery system is similar to Genki Sushi but reportedly faster. Unique advantages: the Don Don Donki dessert (baked sweet potato) and the use of Koshiibuki rice from Niigata. Disadvantage: 60-min time limit, no rice bowls or noodles on the menu — sushi/sashimi only.

Question 10

Is Sen Sen Sushi kid-friendly?

Accepted Answer

Very much so. Children love the Shinkansen bullet train delivery system — it is genuinely exciting to watch miniature trains bring your sushi. The ordering system is visual and easy (QR code with photos). Cooked options like steamed egg, tempura, and the baked sweet potato dessert are available for children who do not eat raw fish.

Question 11

What is oshi sushi?

Accepted Answer

Oshi sushi (押し寿司) is a style of pressed or box sushi that originated in Osaka. Unlike nigiri sushi (which is hand-pressed), oshi sushi is made by pressing rice and toppings into a rectangular mould, then cutting into neat rectangular pieces. This gives it a distinctive square or rectangular shape compared to the rounded form of nigiri. The pressing technique compresses the rice and topping together, creating a firmer, more compact sushi that holds its shape well — which is why it works perfectly for conveyor belt delivery.

Recommended Oshi Set ★	S$6.80++
Seared Salmon Mentaiko ★	S$3.50++
Salmon Assortment (6pcs)	S$10.80++
Hokkaido Scallop (3pcs)	S$6.80++
Bluefin Tuna Otoro	Market
Bluefin Tuna Chutoro	Market

Toyosu Premium Set ★	S$18.80++
Tuna Assorted 4	Market

Clam Miso Soup	S$2.80++
Steamed Egg	S$2.80++
Tempura	~S$5–8++
🍠 Baked Sweet Potato + Ice Cream ★	S$5.80++

☪️ Sukiya — Gyudon (MUIS)	JEM & JP
☪️ Pepper Lunch — Teppan (MUIS)	JEM & JP

Feature	Sen Sen Sushi	Sushiro	Genki Sushi
System	Shinkansen	Conveyor + Auto	Express Train
Rice	★★★★★	★★★	★★★
Avg. Spend	S$15–25	S$15–25	S$15–25
Unique	Donki dessert!	100+ items	Creative
Outlets	2	3	2
Limit	⚠️ 60 min (JEM)	90 min peak	None

Sen Sen Sushi

Why Sen Sen Stands Out

About Sen Sen Sushi

2 Jurong Outlets

🚄 Shinkansen Sen Sen Sushi JEM

🍣 Made-to-Order Sen Sen Sushi Jurong Point

Recommended For

Menu & Pricing

🍣 Nigiri & Oshi

🎁 Sets

🥟 Sides & Dessert

Budget Guide

Practical Information

Dietary Information

🕌 Halal Alternatives

Understanding Oshi Sushi & Shari

🍣 Osaka's Pressed Sushi

Compare: Belt Sushi in Jurong

Editor's Note

Photos

Location

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