Privacy Policy

Last updated: March 2026

Umami Compass ("we", "us", or "our") operates the website sg-japanfoods.com. This Privacy Policy explains how we collect, use, and protect information when you visit our site.

Umami Compass does not require account registration. You do not need to provide your name, email address, or any personally identifiable information to browse our site or use features such as restaurant search and hotel/MRT-based recommendations. The hotel and MRT search feature on our homepage runs entirely in your browser — no location data is transmitted to our servers.

1. Information We Collect

We collect the following types of information automatically when you visit our website:

• Pages visited, time spent, and referring URLs (via Google Analytics)
• Browser type, device type, and approximate geographic location (country/city level)
• Clicks on restaurant links, maps, and reservation buttons (event tracking)

We do not collect your name, email address, or any personally identifiable information unless you contact us directly via email.

2. Cookies and Advertising

We use cookies for the following purposes:

• Google Analytics: To understand how visitors use our site. Data is anonymized and aggregated.
• Google AdSense: To display relevant advertisements. Google may use cookies to serve ads based on your prior visits to our site and other sites on the internet.

You can opt out of personalized advertising by visiting Google Ads Settings or by using the NAI opt-out tool.

You can disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of some features.

3. Third-Party Links

Our website contains links to third-party websites including restaurant booking platforms, hotel websites, and Google Maps. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

4. Google Analytics

We use Google Analytics to analyze usage patterns and improve our content. Google Analytics collects data such as session duration, pages visited, and device information. This data is processed by Google in accordance with their Privacy Policy.

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

5. Data Retention

Analytics data is retained for 14 months in accordance with Google Analytics default settings. We do not store personal data on our own servers.

6. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children.

7. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent update. Continued use of our website after changes constitutes your acceptance of the updated policy.