Sushiro
Why Sushiro Stands Out in Jurong
About Sushiro
Sushiro (スシロー) is the undisputed king of conveyor belt sushi in Japan, and in the Jurong area of Singapore, it has an unusually strong presence with three separate outlets — more than any other Japanese restaurant chain in the west. Founded in 1984 in Osaka by Yutaka Shimizu, a pharmacist who believed sushi should be both delicious and affordable, Sushiro grew to become the largest kaiten sushi chain in Japan with over 600 outlets across Asia. The brand entered Singapore in August 2019 and has rapidly expanded to 17 outlets, becoming one of the most popular Japanese dining options on the island.
The dining experience at Sushiro revolves around a dual-lane conveyor belt system that makes ordering both fun and efficient. The lower lane carries a revolving parade of freshly made sushi — you simply grab what catches your eye as it passes. The upper lane serves as an 'Auto Waiter' express track: when you order specific items through the tablet at your table, your plates arrive directly via this dedicated lane, eliminating any wait. It is an interactive, almost game-like experience that children and adults alike enjoy. Each plate is colour-coded by price — yellow (S$2.30), red (S$3.30), and black (S$4.90) — making it easy to track spending as you dine.
What separates Sushiro from other affordable sushi options is the quality-to-price ratio. The rice is cooked in-house and seasoned to a standard set by the Osaka headquarters. Fish is sourced through Sushiro's proprietary global supply chain — the same network that serves their 600+ Japanese outlets. Seasonal limited-time menus rotate every two to three weeks, featuring items like Sakura Snapper, premium Toro cuts at promotional prices, and creative fusion rolls that keep regulars coming back. The Jurong area is particularly well-served: with three outlets spread across different malls, there is almost always a Sushiro within reach for residents and workers in Singapore's west.
3 Jurong Outlets — Detailed Guide
Newest Sushiro Perennial Business City
Popular Sushiro Westgate
Neighbourhood Sushiro Jurong Point
Recommended For
Menu & Pricing
All prices inclusive of GST. No service charge. Seasonal items rotate every 2–3 weeks.
Sushi — Colour-Coded Plates
| 🟡 Yellow — Salmon, Tamago, Tuna, Prawn, Inari, etc. | S$2.30 |
| 🔴 Red — Salmon Belly, Scallop, Shrimp Tempura Roll, Basil Cheese Salmon, etc. | S$3.30 |
| ⚫ Black — Otoro, Toro Salmon, Wagyu, Uni, Premium Eel, Engawa, etc. | S$4.90 |
Sides & More
| Chawanmushi (steamed egg custard) | S$3.30 |
| Miso Soup | S$2.30 |
| Chicken Karaage (5 pcs) | S$4.50 |
| Takoyaki (6 pcs) | S$4.50 |
| Edamame | S$3.30 |
| Beef Udon / Shrimp Tempura Udon | S$5.50–6.80 |
| Salmon Donburi / Chicken Katsu Don | S$6.80–8.80 |
Desserts
| Matcha Cheesecake | S$3.50 |
| Warabi Mochi | S$3.30 |
| Soft Serve Ice Cream | from S$2.30 |
| Green Tea (free refill) | Free |
Budget Guide
Practical Information
Dietary Information
Sushiro is NOT halal-certified. Dishes may contain mirin and other alcohol-based seasonings. Pork-based items are present on the menu.
🕌 Halal Alternatives in Jurong
For halal-certified Japanese food in the Jurong area, we recommend:
| ☪️ Sukiya — Gyudon & Curry Rice (MUIS certified) | JEM & JP |
| ☪️ Pepper Lunch — Teppan Steak & Rice (MUIS certified) | JEM & JP |
| ☪️ Ichikokudo — Hokkaido Ramen (halal chicken broth) | Jurong (TBC) |
Understanding Kaiten Sushi
🍣 What is Kaiten Sushi?
Kaiten-zushi (回転寿司) literally means 'rotating sushi' — a style of restaurant where plates of sushi are placed on a moving conveyor belt that winds through the restaurant. Diners sit at the counter or at tables beside the belt and pick off plates as they pass. The concept was invented in 1958 by Yoshiaki Shiraishi in Osaka, who was inspired by beer bottles moving along conveyor belts in a brewery. His restaurant, Genroku Sushi, opened the world's first kaiten-zushi in Higashiosaka. Today, kaiten-zushi accounts for the majority of sushi consumed in Japan, making fresh sushi accessible and affordable for everyday dining rather than reserved for special occasions.
At Sushiro, the traditional concept is enhanced with technology. A dual-lane system separates the browsing experience (lower lane with rotating plates) from the ordering experience (upper 'Auto Waiter' lane for tablet orders). Plates are tracked by an embedded chip system that monitors freshness — any plate that has been on the belt too long is automatically removed, ensuring quality. The colour-coded pricing (yellow, red, black) is a standard kaiten-zushi convention that originated in the 1970s and remains the universal system across Japan.
Your Dining Experience
Queue & Seat
Use the Sushiro app to join the virtual queue before arriving, or take a number at the entrance. You will be assigned a counter seat, a booth for 2, or a table for 4-6 depending on your party size. At the counter, you sit right beside the conveyor belt — the best view of the sushi parade.
Browse the Belt
The lower conveyor lane carries a steady stream of freshly made sushi — salmon, tuna, prawn, tamago, creative rolls. Each plate's colour indicates its price. See something you want? Just pick it up. The sushi is covered with a clear dome to keep it fresh. Plates that have been circulating too long are automatically removed by staff.
Tablet Ordering
For specific items — especially seasonal limited-time specials, black-plate premium cuts, or sides like chawanmushi and udon — use the tablet at your table. Your order arrives via the upper 'Auto Waiter' express lane directly to your seat, with a chime alerting you. This is also how you order drinks, desserts, and non-sushi items.
Settle the Bill
When finished, press the call button on the tablet. A staff member will count your stacked plates by colour, add any tablet orders, and present the total. No service charge is added. Payment options include cash, cards, GrabPay, PayNow, and Apple Pay. Plates are scanned electronically in some outlets for faster checkout.
Compare: 3 Jurong Outlets
| Feature | Perennial BC | Westgate | Jurong Point |
|---|---|---|---|
| Opened | March 2025 | 2022 | 2021 |
| Seats | 211 | ~120 | ~100 |
| Nearest MRT | Jurong East | Jurong East | Boon Lay |
| Queue (peak) | Short | Long | Moderate |
| Best for | Groups, avoiding queues | Families, MRT access | Neighbourhood, parking |
| Parking | PBC car park | Westgate car park | Jurong Point (large) |
Editor's Note
Sushiro is the gold standard for affordable conveyor belt sushi in Singapore, and having three outlets in Jurong is a genuine advantage for west-side residents. The quality-to-price ratio is excellent — the salmon is consistently fresh, the rice is well-seasoned, and the seasonal specials are often surprisingly good for the price. That said, be realistic about what this is: fast-casual sushi, not omakase. The fish quality is good but not exceptional. Some items from the belt can sit for a while before being removed — always order via the tablet for the freshest experience. Peak-hour queues at Westgate can reach 30-45 minutes on weekends; the Perennial Business City outlet is the insider pick for shorter waits. Also note that while green tea is free, other drinks are relatively expensive compared to the food. The desserts are hit-or-miss — the Warabi Mochi and Matcha Cheesecake are reliable; skip the more elaborate seasonal desserts.
Photos
Location Map
Three outlets across Jurong — all within easy reach of MRT stations.