umisushi
At a Glance
About umisushi
umisushi is Singapore's leading Japanese quick-service restaurant brand, founded in 2007 under the name Niwa Sushi before rebranding. The concept was born from a simple idea: make quality Japanese food — particularly sushi — accessible to everyday Singaporeans at honest prices, without sacrificing freshness or authenticity. Today, umisushi operates 18+ outlets across Singapore, from malls and MRT stations to hospitals and office buildings, making it one of the most accessible Japanese dining options on the island. The Hougang Mall outlet at #01-42/43 serves both dine-in and takeaway customers on Level 1.
The menu is broad and well-calibrated for the quick-service format. Sushi ranges from classic nigiri (salmon, tuna, prawn, tamago) to creative maki rolls and hand rolls. The Salmon Sashimi is a perennial bestseller — thick-cut, fresh, and remarkably good value for the price. Bento sets are the workhorse of the menu: the Ebi Tempura Bento offers crispy golden-battered prawns with rice and sides, while the Grilled Saba Bento provides a heartier option with mackerel. Donburi bowls — particularly the Unagi Don (glazed grilled eel on rice) — deliver satisfying, complete meals. The Nanami Udon range serves hot and cold noodles paired with tempura for those craving something beyond sushi.
For gatherings and celebrations, umisushi offers party platters that cater to groups — a convenient option for office events, birthday parties, or family gatherings without the need for a restaurant reservation. The platters include assorted sushi, sashimi, and appetiser selections at competitive per-head pricing. Delivery is available through GrabFood, foodpanda, and the umisushi website. The Hougang Mall outlet is open daily from 10am to 10pm, making it one of the earliest-opening Japanese food options in the mall — ideal for a sushi breakfast or early lunch.
Recommended For
Menu & Pricing
Prices approximate and may vary. All sushi prepared fresh on-site daily. Dine-in and takeaway available.
Sushi & Sashimi
| Salmon Sashimi — thick-cut fresh salmon, 6 slices | ~S$8.50 |
| California Maki — crabstick, avocado, cucumber, tobiko (8 pcs) | ~S$5.80 |
| Assorted Nigiri Set — salmon, tuna, prawn, tamago (6 pcs) | ~S$8.20 |
Bento Sets
| Ebi Tempura Bento — crispy prawn tempura + rice + sides | ~S$8.90 |
| Grilled Saba Bento — grilled mackerel + rice + sides | ~S$8.90 |
| Tori Katsu Curry Udon Bento — chicken katsu + curry udon + sides | ~S$9.90 |
| Panda Onigiri Bento — cute panda-shaped onigiri + assorted sides | ~S$7.90 |
Donburi & Udon
| Unagi Don — glazed grilled eel on warm Japanese rice | ~S$12.90 |
| Salmon Don — fresh salmon sashimi on sushi rice | ~S$10.90 |
| Nanami Udon — hot or cold udon with tempura | ~S$8.90 |
Party Platters (for groups)
| Sushi Platter — assorted maki and nigiri, serves 4-6 | from ~S$28 |
| Sashimi Platter — premium salmon, tuna, and assorted sashimi | from ~S$35 |
Practical Information
Dietary Information
Photos
Sourced via Google Places — food-focused photography
Location
90 Hougang Avenue 10, #01-42/43, Hougang Mall, Singapore 538766
Level 1 of Hougang Mall, near the centre of the mall. The outlet has a bright, clean storefront with a glass display showing fresh sushi and bento sets. Both dine-in and takeaway available.
📍 Open in Google MapsYour Dining Journey
From the display case to your tray — what to expect at umisushi.
Browse the Display
The umisushi outlet at Hougang Mall greets you with a bright, clean display of freshly prepared sushi, sashimi, and bento sets behind glass. Individual sushi pieces, maki rolls, and hand rolls are arranged by type, making it easy to spot what you want. For hot items like udon and donburi, order at the counter and they will be prepared fresh. The layout is designed for speed — whether you are grabbing a quick sushi pack for the train home or sitting down for a proper bento lunch, the process is efficient.
Choose Your Meal
For sushi fans, the Salmon Sashimi (6 thick-cut slices, ~S$8.50) is the star — consistently fresh and excellent value. The California Maki (~S$5.80) is a reliable crowd-pleaser. For a complete meal, the bento sets are the best value: the Ebi Tempura Bento (~S$8.90) gives you crispy prawn tempura with rice and sides in a single convenient box. The Panda Onigiri Bento (~S$7.90) is popular with children — the cute panda-shaped rice balls make it a fun, kid-friendly option. For something hot and filling, the Unagi Don (~S$12.90) delivers rich, glazed eel on warm rice.
Pay and Enjoy
Pay at the counter — the transaction is quick. Dine-in customers can use the counter seating area. Takeaway is neatly packaged and portable — the bento boxes are designed to be eaten anywhere. For larger groups, consider ordering party platters in advance (sushi platter from ~S$28, sashimi platter from ~S$35) — they are available for pickup or delivery. The soy sauce, wasabi, and ginger are provided free. If you are ordering for delivery, GrabFood and foodpanda both service the Hougang Mall outlet.
umisushi occupies a specific and valuable niche in Singapore's Japanese food landscape: it is the place you go when you want decent sushi at a fair price without the formality of a restaurant or the questionable freshness of pre-packed supermarket trays. The Hougang Mall outlet serves this purpose well — fresh sushi prepared on-site, efficient service, and a menu that covers every Japanese quick-service category. The Salmon Sashimi remains the best item on the menu — consistently fresh and generously cut. The bento sets are the best value for a complete meal. For Hougang residents, umisushi fills the everyday Japanese food gap: it is not a special occasion restaurant, but a reliable place to get a good sushi lunch for under S$10.
umisushi for Events and Gatherings
Beyond individual meals, umisushi is one of the most popular choices in Singapore for catering Japanese food at events, office functions, and family gatherings. Their party platter range includes sushi platters (assorted maki and nigiri for 4-6 people from ~S$28), sashimi platters (premium salmon and tuna from ~S$35), and mini buffet options for larger groups. The platters are beautifully presented and arrive fresh — a significant upgrade over the pre-made supermarket alternatives. For office lunches, the individual bento sets can be ordered in bulk with advance notice. Delivery is available across Singapore through the umisushi website, GrabFood, and foodpanda. For Hougang-area events, the convenience of having a pickup option at Hougang Mall makes logistics simple.
The Story of Quick-Service Sushi in Singapore
Singapore's quick-service sushi market has evolved dramatically since the early 2000s. What began with conveyor-belt chains like Sushi Express and Genki Sushi has expanded into a diverse ecosystem that includes takeaway-focused brands like umisushi, premium quick-service concepts like Sushi Tei, and hybrid models that blend traditional counter service with modern ordering technology. umisushi carved its niche by focusing on the takeaway and quick dine-in market — their outlets are strategically placed in high-traffic locations (malls, MRT stations, hospitals, office buildings) where speed and convenience matter most. The brand's longevity since 2007 speaks to the enduring demand for affordable, reliable Japanese food that Singaporeans can enjoy every day, not just on special occasions.