By Sushi TeiBinchotan GrillPremium Kushiyaki

Matsukiya

📍 One Holland Village #03-21 · Level 3 🍢 Binchotan Kushiyaki · Charcoal Grill 💰 $$$ · S$20–40/person ⭐ 4.0 Google Rating
📷Photos coming soon — this restaurant has been verified but food photography is not yet available.

Highlights

Concept
Traditional kushiyaki over binchotan (Japanese white charcoal)
Quality
Hormone-free chicken · Miyazaki Wagyu · premium seafood
By
Sushi Tei Singapore — kushiyaki specialist concept

About

Matsukiya (松喜屋) is a Japanese kushiyaki specialist created by Sushi Tei Singapore, occupying a refined space on Level 3 of One Holland Village (#03-21). The concept centres on one of Japan's oldest and most respected cooking techniques: grilling premium ingredients over binchotan — Japanese white charcoal made from ubame oak that burns at extremely high temperatures with virtually no smoke or flame. This produces clean, intense radiant heat that sears the outside of each skewer while keeping the inside juicy and tender. The restaurant uses hormone-free, cage-free, antibiotic-free chicken for its yakitori; Miyazaki wagyu ribeye for its beef skewers; and fresh seafood including prawns, scallops, and squid. The intimate dining room features an open kitchen where you can watch the kushiyaki masters work the binchotan grill — each skewer turned and basted with practiced precision.

The menu spans traditional yakitori cuts (momo/thigh, tsukune/meatball, negima/chicken-leek, kawa/skin, tebasaki/wing) alongside premium items: Wagyu Ikura Don (S$58, A4 wagyu ribeye on burdock rice with salmon roe), Foie Gras Tontoro Don (duck liver with pork jowl on rice), and Truffle Tori Omu Rice (chicken omelette rice with truffle shavings). Skewers range from S$3 (asparagus) to S$18+ (wagyu). The charcoal grill gives every item a distinctive smoky depth — the Bacon Ebi (S$8, bacon-wrapped prawn) and Tsukune (S$7, chicken meatball with egg yolk dip) are must-orders. The sake and spirits list is curated to complement the charcoal-grilled flavours. Set lunch menus offer more accessible pricing. The atmosphere is intimate and sophisticated — more upscale than typical yakitori bars, making it suitable for date nights and special occasions.

Recommended For

Date Night Yakitori Lovers Premium Japanese Sake Pairing

Menu & Pricing

* Prices subject to GST + service charge. Menu may vary.

Practical Info

Location
One Holland Village, 7 Holland Village Way, #03-21, Singapore 275748
Hours
Lunch: 11:30am–3pm · Dinner: 6pm–10pm
MRT
Holland Village MRT (CC21) — 5 min walk
Reservation
Recommended via Chope/phone
Payment
Cash, cards, PayNow

Dietary Info

Not Halal Chicken, beef, seafood, vegetables Some pork items (tontoro)

Your Visit

1

The Binchotan Experience

Start with 4-5 skewers: Bacon Ebi (S$8), Tsukune (S$7), chicken thigh (momo), asparagus (S$3), and negima (chicken-leek). Watch the grill master work the binchotan — the charcoal burns clean and intensely hot, creating a crisp char without bitterness. Each skewer arrives with a subtle woody smokiness that gas grills cannot produce. For a main: Wagyu Ikura Don (S$58) for splurge, or Truffle Tori Omu Rice (S$22) for comfort. Pair with sake from the curated list.

Photos

Matsukiya photo 1Matsukiya photo 2Matsukiya photo 3Matsukiya photo 4Matsukiya photo 5Matsukiya photo 6

Map

Editor's Note

Our honest take

Matsukiya fills a unique niche at One Holland Village: premium Japanese charcoal grilling in an intimate setting. The binchotan produces a flavour quality that no other cooking method can replicate. The Wagyu Ikura Don at S$58 is a splurge, but the Bacon Ebi at S$8 proves that binchotan magic works at every price point. For Holland Village's sophisticated dining audience, Matsukiya offers a refined alternative to the casual yakitori bars elsewhere — this is where you go when you want grilled Japanese food elevated to an art form.

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Similar in Holland Village

Binchotan: Japan's Sacred Charcoal

Binchotan (備長炭) is not ordinary charcoal — it is a premium Japanese product that has been made using the same technique for over 300 years. Produced primarily in Wakayama Prefecture from ubame oak (a dense, slow-growing tree), binchotan is created through a process that heats the wood to extremely high temperatures (1,000°C+) in a low-oxygen kiln, then rapidly cools it. The result is a white-grey charcoal that burns at much higher temperatures than regular charcoal, produces virtually no smoke or flame, and emits clean, intense infrared heat. This radiant heat penetrates food evenly, creating a crisp exterior while keeping the interior moist. In Japan, binchotan is considered essential for high-end yakitori and kushiyaki — no serious grillmaster would use anything else. A single piece of binchotan can burn for 3-5 hours, making it expensive but extraordinarily efficient. The clean-burning properties also mean that diners' clothes do not absorb smoky odours — a practical advantage in an enclosed restaurant setting like Matsukiya.

The Art of Kushiyaki: Beyond Simple Skewers

Kushiyaki (串焼き) is the umbrella term for all grilled skewered food in Japan — encompassing yakitori (chicken), negima (chicken-leek), butabara (pork belly), gyutan (beef tongue), seafood, and vegetables. At Matsukiya, the binchotan charcoal elevates each skewer from simple street food to a refined culinary art. The key is the grill master's technique: controlling the distance between the skewer and the charcoal (closer for quick searing, further for gentle cooking), rotating each skewer at precisely the right moment, and applying tare (sweet soy glaze) or shio (salt) at the optimal stage of cooking. A perfect tsukune (chicken meatball) should have a crisp exterior shell with a juicy, almost bouncy interior — the egg yolk dip adds richness. A perfect negima should have caramelised leek segments that are sweet and soft between pieces of smoky thigh meat. The Wagyu skewers require the lightest touch — the marbled beef needs only seconds of contact with the heat to render the fat and create flavour without overcooking. Matsukiya's use of hormone-free, cage-free chicken is not merely a marketing point — the flavour difference between factory-farmed and naturally raised chicken becomes obvious when grilled simply over charcoal with only salt. The natural sweetness and depth of good chicken is something that sauces and marinades cannot replicate. This is why the shio (salt) preparation is often preferred by Japanese diners who want to taste the ingredient itself rather than the seasoning. For first-timers at Matsukiya, a recommended progression: start with chicken thigh shio to understand the base flavour, move to tsukune with egg yolk for richness, try the bacon ebi for a surf-and-turf combination, then finish with a wagyu skewer for the premium experience. This progression takes you from simple to complex, from affordable to premium, building your understanding of what binchotan can do to different ingredients.

Holland Village Level 3: The Japanese Premium Floor

One Holland Village Level 3 has emerged as Holland Village's dedicated Japanese premium dining floor, housing three distinct Japanese restaurant concepts side by side. Matsukiya (#03-21) offers binchotan charcoal kushiyaki — the most intimate and craft-focused of the three. Sushi Tei (#03-19/20) provides comprehensive Japanese dining with 370+ dishes — the most versatile option for mixed groups. Ginkyō by Kinki (#03-01 to 04) delivers modern Japanese fusion with creative cocktails — the most visually stunning and conceptually ambitious. Together, these three restaurants create a Japanese dining cluster on a single floor that covers yakitori/grilled, sushi/comprehensive, and fusion/modern categories. This concentration is strategically brilliant: diners who come for one Japanese restaurant inevitably discover the others. A couple might start at Matsukiya for intimate yakitori, then return the following week for Ginkyō's Saturday brunch, and bring the family to Sushi Tei the week after. The Level 3 location also provides a quieter, more relaxed dining atmosphere than the busier ground floor, which suits the premium positioning of all three restaurants. For visitors unfamiliar with the mall, take the escalator beside Din Tai Fung on Level 1 up two floors. The entire Level 3 Japanese cluster is visible from the escalator landing — Ginkyō's striking interior immediately catches the eye, Sushi Tei's warm wooden frontage invites, and Matsukiya's intimate entrance promises a more personal experience. Each restaurant has its own distinct personality, but together they form what is arguably Singapore's best single-floor Japanese dining destination outside the CBD.

Japanese Sake Pairing Guide for Kushiyaki

Sake pairing with kushiyaki at Matsukiya is an art that elevates both the drink and the food. The principle is simple: lighter sake with lighter skewers, richer sake with richer items. For chicken thigh (momo) with shio — try a junmai ginjo: clean, fruity, with enough acidity to cut through the chicken fat. For tsukune with egg yolk — a junmai works best: the rice-forward earthiness complements the egg richness. For wagyu skewers — a daiginjo or nama (unpasteurised) sake: the premium sake's complexity matches the premium beef. For vegetables — a sparkling sake or nigori (cloudy sake): the effervescence or sweetness pairs beautifully with grilled asparagus and shiitake. Matsukiya's sake list is curated specifically for kushiyaki pairing — ask the staff for recommendations based on your skewer selection. A sake flight allows you to try 3 different styles and discover which pairing you prefer. The yakitori-sake combination is one of Japan's most time-honoured dining traditions — in Tokyo's Yurakucho and Shimbashi areas, salarymen gather at yakitori bars every evening for exactly this ritual: charcoal-grilled skewers and chilled sake, unwinding after a long day.