Unatoto
Highlights
About
Unatoto is a Japanese unagi (freshwater eel) fast-casual chain that has turned a traditionally expensive delicacy into an everyday meal. With over 100 locations across Japan, Hong Kong, Thailand, and Vietnam, the brand's motto is straightforward: 'Affordable, Fast and Tasty'. The eel is grilled over charcoal fire — producing a crispy exterior and tender, aromatic meat — then glazed with a specially brewed honjozo soy sauce.
In Singapore, Unatoto opened its first location at Guoco Tower (Tanjong Pagar) in January 2023, quickly drawing long queues from the CBD lunch crowd. A second location at Novena Square followed. The rice is specifically selected to complement the eel, and the concept delivers genuine unagi quality at a fraction of what you'd pay at a traditional specialist restaurant.
Recommended For
Menu & Pricing
| Item | Price | Notes |
|---|---|---|
| Unadon Charcoal-grilled eel over selected rice · signature tare sauce |
from S$9.50 | Entry point |
| Unadon Double Two thick slabs of grilled unagi over rice |
S$14.50 | Best seller |
| Hitsumabushi Nagoya-style 3-way eel: plain → condiments → ochazuke with dashi |
S$13.50 | Must-try experience |
| Umaki Rolled omelette with thick slice of kabayaki eel |
~S$3 | Popular side |
| Unagi Tempura Set Assorted tempura including eel |
~S$8–12 | Side |
| Unatama Don Grilled eel with thick tamagoyaki on rice |
~S$12 | Egg lovers |
* Prices subject to GST. Non-unagi options like Oyakodon also available from ~S$8.50.
Practical Info
Dietary Info
Signature Dishes
Photos
Your Dining Journey
Arrive & Queue
Guoco Tower is at Tanjong Pagar MRT B1. Novena is 2 min from Novena MRT. Aim for 11:30am or after 2pm to skip queues.
Choose Your Bowl
First-timers: go for Unadon Double (S$14.50). For the full experience, order Hitsumabushi. Budget option: basic Unadon at S$9.50.
Add the Umaki
The Umaki (~S$3) is what almost every table orders. At that price, it's a must-add. Chawanmushi and karaage are also solid.
If You Ordered Hitsumabushi...
Divide into quarters. First: plain. Second: add wasabi, shallot, nori. Third: pour dashi broth for ochazuke. Fourth: whichever way you liked best.
Check for Promotions
Follow @unatoto_sg on Instagram for current deals. The Hitsumabushi 20% off promotion has been popular.
Find a Location
Editor's Note
Unatoto has done something genuinely valuable: it made quality unagi accessible to people who don't want to spend S$40–60 at a premium specialist. The charcoal-grilled eel is legit — crispy skin, tender flesh, good tare sauce. At S$14.50 for a Unadon Double, the value proposition is outstanding. The Hitsumabushi is the most interesting item — the three-way eating ritual keeps things engaging to the last bite. The Umaki at S$3 is a no-brainer side order.
Similar Restaurants
Tamago-EN たまご-EN
Egg-centric Japanese · Multiple locations
Aburi-EN 炙りEN
Flame-seared donburi · Multiple locations
Sukiya すき家
Gyudon chain · Multiple locations